Victory Amplifiers are proudly designed and built in England by our dedicated team of engineers and craftspeople. We prioritise intuitive operation, versatile performance, and uncompromising tone. Our mission is simple: to craft amplifiers that inspire you ever onwards in your playing and never let you down.

Our Chief Designer, Martin Kidd, is a highly respected name in the British amplification community. He leads our modern-boutique approach, combining innovation with exceptional craftsmanship. We use meticulously hand-wired tag boards, as we feel that method offers the greatest tonal benefits, while seamlessly integrating printed circuit boards where they offer the best functionality. Every component—from capacitors and resistors to pots, switches, and our custom-designed transformers—is carefully selected to ensure uncompromising quality and performance.

Victory Amplifiers always deliver excellent value for money. That’s partly because they’re designed and built to sound great and be professionally roadworthy, but also because Victory does not use third-party distribution channels. We have our amps shipped directly from our manufacturing facility to dealers, which enables us to keep prices extremely competitive when compared with other boutique and custom builders.

But don’t take our word for it – visit a Victory Dealer and let our amplifiers speak loud and proud for themselves.