Our Story
Victory Amplifiers are born in England, where they are proudly designed and built by our committed team of engineers and craftspeople. We value simplicity in operation, flexibility in use and absolutely no compromise in tone. Our aim is simple: to create amplifiers that inspire you ever onwards in your playing and never let you down.
Our head designer is Martin Kidd who is well known in British amplification circles. He heads up a modern-boutique approach to design and specification. We use meticulously hand-wired tag boards where we feel that method offers the biggest tonal benefits, alongside printed circuit boards where they make most sense. We never compromise on components, from caps and resistors, pots and switches, right through to our custom designed transformers.
Victory Amps always deliver excellent value for money. That’s partly because they’re designed and built to sound great and be professionally roadworthy, but also because Victory does not use third-party distribution channels. We have our amps shipped directly from our manufacturing facility to dealers, which enables us to keep prices extremely competitive when compared with other boutique and custom builders.
But don’t take our word for it – visit a Victory Dealer and let our amplifiers speak loud and proud for themselves.
Our Awards
V4 Duchess
10/10 from Guitarist Magazine
V40 Duchess
Gear of the Year – Guitarist Magazine
Gear of the Year – Guitar & Bass Magazine
Guitarist choice award
V40 Deluxe
Premier Gear Award – Premier Guitar
V130 Super Jack
Product Awards Finalist 2017 – MIA Awards
Guitarist Choice Award 2017
Gear of the Year 2017
VC35 Copper
Premier Guitar Premier Gear Award
v4 Sheriff Preamp
Guitarist Choice Award
Guitarist Gear of the Year Award
Sheriff 22
Gear of the Year Nominee 2017
9/10 Guitarist Choice Award
V4 Kraken Preamp
Premier Guitar Premier Gear Award
V4 Kraken Guitar Amp
Guitarist Gold 10/10 Review
VX Kraken
Guitarist Gear of the Year Winner

Timeline
Meet our Chief Designer Martin Kidd

10/10 from Guitarist
“The V4 Kraken is a full-featured 180-watt stage-ready head, weighing less than two bags of sugar, that you can carry in a gigbag”
Gear of the Year from Guitarist
“We reckon the V4 Duchess is one of the ultimate compact guitar rigs.”
Premier Gear from Premier Guitar
“Magnificent ’60s-style Fender and Marshall tones from a single channel. Enough power and headroom for most gigs. Fine workmanship. Gorgeous reverb and tremolo. Fair price.”