What you need to know…

Our Privacy Policy explains what personal information we collect, why we collect it, how we use it and the procedures we have in place to protect your personal information.

It applies to personal information we collect through our website, sales team, online store, marketing activities and in person at events and trade-shows.

By sharing your personal information with us, and by continuing to use our websites, you confirm that you have read and understood the terms of this Privacy Policy.

We take responsibility for the personal information we collect and we aim to be transparent about how we handle it. This includes ensuring our third-party service providers do the same.

Our privacy principles

  • We will only ask for or collect the personal information we need to provide and improve the service, products and experiences our customers expect.

  • We are fair and transparent about how we use the personal information we hold.

  • We only ever use your personal information for the purpose it was provided for.

  • We will never sell your personal information.

  • We will only share it as outlined in our privacy policy or when you ask us to.

  • We will inform you if there are important changes that affect your personal information or how we use it.

  • We take responsibility for the personal information that we hold about you.

If you have any questions about our privacy policy, please email us at info@victoryamps.co.uk


Your Rights

The EU General Data Protection Regulation (GDPR) effective from 25th May 2018 gives all EU citizens more rights and protections for their personal data. More information is available here. These regulations include:


The right to be informed:

  • Companies must publish a privacy notice, in addition to explaining transparently how they use this personal data.

The right of access:

  • Individuals will have the right to demand details of any of their data that a company may hold. This information must be provided within one month of request at no charge to the individual.

The right to rectification:

  • If a person’s data is incorrect or incomplete, he or she has the right to have it corrected. If the company that holds the information has passed any of that information to third parties. The company must inform the third party of the correction and inform the person which third parties have their personal data.

The right to erasure:

  • A person may request the removal of his or her personal data in specific circumstances.

The right to restrict processing:

  • Under certain circumstances, an individual can block the processing of his or her personal data.

The right to data portability:

  • A person can access their data for their own use anywhere they prefer.

The right to object:

  • A person can object to the use of their personal data for most purposes.

The right not to be subject to automated decision-making, including profiling​


1. What personal information do we collect?

When you purchase something from our online store as part of the buying and selling process, we collect the personal information you give us such as your name, address, email address, telephone number, chosen payment method, shipping name and address (if different).

We also automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the store, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the store, and information about how you interact with the store.

Our payment gateways also collect your relevant personal information so that they can process your transaction. We use two payment providers – Stripe and PayPal and we have no access to any of your personal payment details. You can view more infromation about what data our payment gateways collect here: PayPal Stripe

When you visit our websites we receive, collect and store any information you enter on our website or provide us in any other way. For example, we collect personally identifiable information (including name and email) when you sign up/opt in for newsletters and/or specific promotions, product updates etc. We also collect your personal information when you contact us about technical/service matters, either through our website or when you email us directly.

When we send you emails we use cookies and web beacons to track behaviour such as who opened the emails and clicked the links. This allows us to measure the performance of our emails, manage requests to unsubscribe and improve our content in these updates.

We collect and store limited personal information and some anonymous data from all visitors to all our sites whether you actively provide us with that information or merely browse our sites. The information we collect includes the internet protocol (IP) address of the device you are using, the browser software you use, your operating system, the date and time of access, the internet address of the website from which you link through to our website and information on how you use our websites.

We use this information so that we can see how well our websites are working, how they are used, what users look at most and audience information such as traffic volumes and general location information.

Information is, predominantly, collected through our use of cookies and similar technologies provided by trusted third-parties. We collect and store users cookie opt-in information from site visitors for the purposes of EU General Data Protection Regulations (GDPR) compliance and audit.

We also collect and handle information about how you engage with our promotional campaigns outside of our own websites, for example, on Google, YouTube, Facebook, Instagram and Twitter.


2. How do we use your personal information?

When you visit our store we use your order information that we collect to fulfil any orders placed through the store (including processing your payment information, arranging for shipping, returns processing, refunds and providing you with invoices and/or order confirmations).

We also use this order Information to communicate with you, screen our orders for potential risk or fraud, and, when you have provided permission, provide you with information and updates relating to our products or services.

We use device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our store (for example, by generating analytics about how our customers browse and interact with the store, and to assess the success of our marketing campaigns).

Personal data you supply to us through our website is used for the purposes of communicating with you in a number of ways:

Answering enquiries such as technical support questions and dealer enquiries.
Informing you of product news and updates – but only if you have signed up to receiving such information.
We never sell or share any personal data we collect through our online store or website.

Any personal data you supply through our social media channels is aggregated through a third-party platform called Sprout Social. This platform helps us monitor social activity related to Victory Amps through one simple interface, it also provides us with some basic analysis of our social activity over time.


3. Collection and use of non-personal information

Our online store and website platforms automatically collect non-identifiable information from our visitors – this information does not enable us to identify you.

This kind of information mainly consists of technical and aggregated usage information, such as visitors activity on the website, session info, non-identifying information regarding your device, operating system, internet browser, screen resolution, language and keyboard settings, internet service provider, referring/exit pages, date/time stamps, etc.

We use Google Analytics to capture visitor traffic to our online store and website. All data is anonymous to us and Google Analytics monitors general visitor activity so that we can understand how our website is being used and where our traffic is coming from around the world.

Within Google Analytics we have disabled data collection for advertising purposes such as remarketing and advertising reporting.

More information on Google Analytics data practices is available HERE

Google’s Privacy Policy is HERE


Cookies and other technologies

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.

Under the new EU General Data Protection Regulations (GDPR) effective 25th May 2018, the law requires your consent to the use of ‘cookies’ when you visit our sites.

As a result both our sites have clear cookie consent banners.

You can choose to opt into accepting all the cookies our platforms use, or you can choose to accept only those that are necessary for the site to work properly.

Our consent banners provide you with a clear list of all the cookies the relevant site uses so you can be fully informed before you give consent.

We store all consents, identifiable only by IP address so that you can update your consent preferences at any time – to do this email us at info@victoryamps.co.uk.

We can also provide a full report of all cookies on our sites which is updated monthly – email us at info@victoryamps.co.uk for a copy.

Our online store is hosted by Woocommerce which collects device information using the following technologies:


“Log files” track actions occurring on the store, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the store.

Our website is hosted by WordPress and uses two types of cookies:

Session (Transient) cookies: these cookies are erased when you close your browser, and do not collect information from your computer. They typically store information in the form of a session identification that does not personally identify the user.

Persistent (Permanent/Stored) cookies: these cookies are stored on your hard drive until they expire (i.e. based on a set expiration date) or until you delete them. These cookies are used to collect identifying information about the user, such as Web surfing behaviour or user preferences for a specific site.

How Google uses cookies can be found HERE

For more information about cookies, and how to disable cookies, visit www.allaboutcookies.org


5. What personal information do we share with third-parties?

We never sell or share your personal data for commercial gain.

We only share your personal information with specific third-party service providers who only have access to the personal information they need to perform those services for us.

They are required to keep your personal information confidential and may not use it other than as we ask them to and always in accordance with this privacy policy.

Third-party service providers are used for the following activities:

  • our store platform
    our payment gateways
    our email provider
    our website platform
    our financial accounts/reporting system
    our email marketing
    our social media management
    our marketing activities
    our data/analytics services

If you would like more information on who and how we share your information please email us at info@victoryamps.co.uk


6. How long do we keep your personal information?

We only keep your personal information for as long as we need to, to be able to use it for the reasons given in this privacy policy, and obviously for as long as we are required to keep it by law.

The actual period for which we store your personal information will vary depending on the type of personal information and how it is used.

Please email us at info@victoryamps.co.uk if you require more information


7. Access and control of your personal information

You have the right to access, update and amend personal information that we hold about you at any time.

In certain circumstances, you can also:

  • Object to our use of your personal information for certain purposes;
    Ask us to limit or restrict our use of your personal information;
    Ask us to correct, remove or delete personal information about you; or
    Ask us to provide your personal information to a third party provider of services.

Please note that those rights do not always apply and there are certain exceptions to them and we will need to confirm your identity before acting on certain requests.

If the law in your country allows us to impose a fee for giving you access to your personal information, or to exercise any of your other rights in relation to your personal information, we will let you know.

If you would like to exercise any of your rights in relation to your personal information, please email info@victoryamps.co.uk


8. Data transfers, storage and handling of your personal information

We, and those third parties that we share your personal information with, host, store and otherwise handle that information.

We have taken steps to check that all third-party service providers we use are adopting GDPR compliant standards to manage your personal data.

Please be aware that the information which you provide to us may be transferred to countries outside the European Union (“EU”). As an example our website platform is hosted in data centres in both the United States and Europe. From time to time, they may transfer hosting from one location to another. Regardless this platform complies with the EU-US Privacy Shield Framework and the Swiss-US privacy shield framework regarding the collection, use, and retention of personal information transferred from the European Union to the United States.

In addition, we take steps internally to protect your data, for example, only authorised personnel have access to your data and only for the purpose of carrying out their duties. We enable two-step authentication across desktop/mobile accounts, data lives in a minimum number of locations, data downloading is kept to a minimum etc.

Data Breaches

We will report any unlawful data breach of our website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.


9. Social Media

Communication, engagement and actions taken through external social media platforms are subject to the terms and conditions as well as the privacy policies held with each social media platform respectively.

We will never ask for personal or sensitive information through social media platforms and encourage users wishing to discuss personal details to contact us via email at info@victoryamps.co.uk

Our sites may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using these buttons that they do so at their own discretion aware that the social media platform may track and save your request.


10. Changes to this privacy policy

We will review and update our privacy policy at least once a year and will state the date it was last updated.

If we have your e-mail address, we may also e-mail you with information on those changes if we feel they are significantly important in which case we will also ask you to confirm that you are happy with those changes.


11. How to contact us

If you have any questions, comments or concerns, or would like to make a complaint about how we use the personal information we hold about you, please email us at info@victoryamps.co.uk