“Since We launched the original Deputy, it’s quickly become a modern favourite, but I kept saying to the guys at Victory ‘could you imagine if this thing was louder and had more headroom? Even cleaner cleans and girthier girth?!’ So it’s for that reason we came up with the Deputy 100”

     – Peter ‘Danish Pete’ Honore

Victory Amplification are pleased to announce the launch of of the Deputy 100.

Since the launch of the original Deputy amplifier, it’s simple, single channel design and unrivalled tone has made it a modern classic in the Victory catalogue. Designed alongside Peter ‘Danish Pete’ Honore, the concept for the original Deputy was to take create an authentic vintage style single channel amplifier but with a few hidden tricks up its sleeve.

Along with the original 25 watt Deputy, we also launched it in our famous lunchbox format, and now we are expanding the range with a 100 watt version.

The Deputy 100 front panel features a Bright switch, a three-way Voice switch, full EQ controls, Gain, Master Volume, and an FX loop, allowing for precise tonal shaping. The built-in shimmering Reverb enhances everything from subtle ambience to fully immersive soundscapes.

Powered by 4 x EL34 valves, the Deputy 100 delivers 100 watts RMS of rich, dynamic Victory valve tone—compact, powerful, and built for the modern player.

The Deputy’s single channel effortlessly spans from 60’s British Clean to 70’s Classic Rock with a single gain control. This amp is straightforward and perfect for seamlessly transitioning your guitar’s volume from clean to crunch to lead gain. With 100 Watts of power, you’ll enjoy maximum clean headroom.

The Deputy features a three-position Voice switch designed to provide maximum versatility by adding a bit of extra gain each time, ideal for different types of guitar and pickup:

1. Position 1 (top), you get the lowest gain setting.
2. Position 2 (middle), you enjoy a maximum of +6dB gain, influenced by the gain settings on the amp.
3. Position 3 adds upper mid frequencies and a treble boost to Voice 2.

The bright control is a simple switch to add instant top end, allowing you to shape the sound of whatever you use before the amp exactly the way you want it.

Plenty of tone-sculpting potential, plus a presence control that works in the power section to set the overall bite just how you like it.

The Deputy features a foot switchable on board reverb, it sits somewhere between a plate and hall-type sound. It’s smoother and more modern sounding than a traditional spring reverb. Upper settings will provide a glorious shimmer to your tone.

Format: Valve Amplifier Head

Power: 100 watts RMS

Impedance: 4Ω, 8Ω, 16Ω speaker outputs

Valve compliment: 3 x ECC83, 4 x EL34

Dimensions (mm): 235 (h) x 480 (w) x 235 (d)

Weight: 15.9kg

Footswitch: Single Button Footswitch Included (reverb on/off)

THE DEPUTY 100 IS HANDCRAFTED IN THE UK AND AVAILABLE NOW AT YOUR NEAREST VICTORY DEALER!

Q: You’ve been associated with Victory for many years now – tell us about the journey. How did that relationship first start?

A: It started when I first started at Andertons almost 11 years ago now and I have been a part of it ever since

Q: Please tell us a bit about the original Lunchbox Deputy – what were you trying to solve with that amp?

A: I was using the DP40/V40 for a long time, but I was missing having a front end that could get a crunchy, some natural drive without pedals. I didn’t want it so be like the Sheriff, that was to much and then I wanted it to be simple, 1 channel.

Q: The reverb has always been a big talking point on the Deputy – what made that such a non-negotiable for you?

A: The vibe of The Deputy is a vintage, no bullshit, raw tone, like old vintage kind of amps has reverb, so I felt it was it was must. Plus I can create huge floating sounds, no pedals needed.

Q: What can you tell us about the Deputy 100 – what’s the story behind bringing it into the range?

A: I have been gigging with the 25 and I felt it needed “more”, I felt like it would be great with not just more volume, but also more headroom, in a live environment that is an amazing thing to have.

Q: What’s your favourite feature on the Deputy 100?

A: The “more” :). The headroom and the sheer power of the thing. But it still have a master volume, so it is still possible to use it at home too.

Q: How does the Deputy 100 build on or differ from what players already love about the original?

A: They will get a “bigger” amp in every sense of the word, more of everything, they also get a presence knob, which really makes it sparkle, but it will still retain the original sound and the glorious reverb.

Q: What guitar or pickup combination would you recommend through the Deputy 100?

A:I love playing my tele through the amp, on either the neck pickup for a fat chunky tone or the bridge for that rocking Page crunchy tone. It’s awesome with a bridge pickup on a Les Paul too.

Q: If someone’s only got five minutes to dial in a great tone on this amp, where should they start?

A: Start with everything, not the volume (that would take your head off) at 12 o’clock, on voice 1, then back the Gain and the Reverb off a bit.

Q: Outside of amp design, what’s currently inspiring you musically at the moment?

A: Everything is really, the weather, a conversation with a friend, a drive. There is lots of new music out there. And I love scrolling social media and find new talented players, there’s more and more everyday.

Q: Is there a gig, session, or moment in your career that still sticks with you when you think about tone and feel?

A: That’s a though one, I have been lucky to have experienced some amazing places and shows. But playing a solo through a real amp, really loud, in a big arena with no in ears and just monitors is a thing that I feel very blessed I have experienced.

Saying that, I played a gig at the 606 in London once, and that was one of those nights where the tone just sticks with you afterwards.